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AzCA E-News - FREE Webinar November 7

AzCA Webinar Series Continues
Join us online on Wednesday, November 7, 2018 at 11 am Arizona time for our next webinar series presentation: Email Marketing in Private Practice: Converting Followers into Clients – Presented by Lisa Wozniak

This webinar is focused on the basic concept and practice of email marketing. We’ll look at what email marketing is, why your practice needs it and how to get started. We’ll also talk about what and how often you should be emailing your followers and how to ensure that you are HIPAA compliant. Here’s what you can expect from this webinar.

  • A solid understanding of what email marketing is.
  • Why email marketing is such an effective tool for your practice.
  • What you will need to get started.
  • How often and what you should be sending out in your email campaigns.
  • How to ensure that you maintain HIPAA compliance.

Lisa Wozniak is a Marketing Consultant and owner of Woz Marketing; a marketing company dedicated to helping private practice owner enroll more clients through online marketing strategies. Lisa is driven by her passion to help practitioners overcome varying marketing challenges private practice owners face. Lisa has been in the marketing arena for over 25 years. Having worked with several big business clients in a corporate setting, she has realigned her niche to focus on private practice owners by helping them develop and implement creative marketing strategies designed to grow their client base.

The Arizona Counselors Association is an NBCC-Approved CE Provider. Participants can earn 1 CE for this event. This is a FREE event for members, and $50 for non-members. Go to to register!

Don’t Forget to Submit Your Student Poster Presentation
AzCA Student members are invited to submit a Student Poster Presentation proposal for the upcoming Counselor Annual Conference to be held January 25-26, 2019 at the Courtyard Scottsdale Salt River in Scottsdale, AZ. Selected poster presentations will be displayed during the networking reception on Friday, January 25th from 5:00 pm to 7:00 pm and students must be available to attend and present their research in visual form. Poster presenters should be available with their poster for the entire length of the networking reception to discuss their research. A formal verbal presentation is not required.

Please visit the 2019 Counselor Annual Conference website here for full details on submission requirements.

Anxiety in the West: Is it on the Rise?*
According to some observers, anxiety is now snowballing in the United States. So, in this Spotlight, we ask whether anxiety truly is becoming more prevalent in the West and, if so, what may be causing it.

The story of anxiety is deep and long. For many, anxiety is an ever-present uninvited guest; in our circle of friends, among family members, and in communities at large. It seems to be rampaging through society like a noncontagious cognitive plague, forming a low-level hum that hides in the corners of our collective minds. In August 2018, Barnes & Noble — who are the largest book retailer in the United States — announced a huge surge in the sales of books about anxiety; a 25 percent jump on June 2017. "[W]e may be living in an anxious nation," one press release dryly notes.

*Article authored by Tim Newman and published in Medical News Today

Upcoming Events
Webinar Series
November 7, 2018
Email Marketing in Private Practice – Converting Followers into Clients

Webinar Series
December 12, 2019
I Don’t Do Court: Being Prepared for Court Involved When You Can’t Opt Out

Webinar Series
January 16, 2019
Tackling the Opioid Crisis through Acceptance and Commitment Therapy (ACT)

2019 AzCA Counselors Annual Conference
January 25-26, 2019
Scottsdale, AZ


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